Land Promotion Strategy: Professional Viability Documentation

Package developer-ready documentation and viability evidence that turns negotiations in your favour.

Why Land Promotion Needs Domus

Developers demand credible viability

One-page site summary isn't enough. They want methodology, assumptions, and evidence. Professional appraisals are expensive to produce.

You need flexibility for negotiation

Developers propose different uses, layouts, phasing. You need to appraise quickly and confidently to show your site economics are real.

Win the mandate conversation

Multiple agents competing for your land. The one with credible viability data closes faster.

Land Promoters Use Domus to Win Deals

1

Build standard land appraisal template

Create a professional Domus appraisal for your site with your standard assumptions (costs, market conditions, profit margins). This becomes your baseline brief.

Result: Professional "site information memorandum" ready to share with developers

2

Rapidly appraise developer proposals

Developer proposes 150 units + 5k sqm retail instead of 120 units. Clone your appraisal, update the mix, and send back revised viability within hours.

Result: You control the negotiation with real data, not guesses

3

Generate confidence metrics

Domus produces summary sheets: IRR, residual value, funding requirement. Share these with confidence. Developers see you've done proper work.

Result: Professional presentation that builds trust in your numbers

4

Track iterative scenarios

Negotiation rarely ends in one round. Version control means you can show the conversation history: "We started here, now we're here, next step is..."

Result: Clear progression toward deal closure

5

Close faster and more often

Professional viability data = developer confidence = faster deal closure. And you can manage more sites with Domus than manual appraisals.

Result: Higher close rate, higher volume, better terms

Developer Brief You Can Export

SITE INFORMATION MEMORANDUM

Location: 10 High Street, Cambridge

Site Area: 2.8 ha

Land Value (Baseline): £125/sqm developable area

Proposed Mixed Use:

• 175 residential units (2.5bed avg @ £4,500/sqm)

• 4,500 sqm commercial (£200/sqm rental)

• 250 parking spaces, public realm

Viability Summary:

• Gross development value: £65.4m

• Development cost: £45.8m

• Residual land value: £15.2m

• Developer profit: 16.8%

• IRR: 14.2%

Sensitivity:

• Down 5% build cost: IRR 15.1%

• Residential yield -10%: IRR 12.8%

Assumptions & Methodology:

→ See attached Domus appraisal for full detail

Land Promotion Benefits

Professional appraisals faster

Days instead of weeks. Consultants charge £3-5k per appraisal.

Better deal terms

Real viability data beats vague promises. Negotiate from strength.

Scale your business

Manage 10 sites at once without bloating your team.

Control the deal narrative

You shape the viability story, not the developer's assumptions.

Land Promotion Gets Easier With Better Viability

See how Domus helps land promoters win negotiations